The Augmented Reality and The Future of Fashion Industry

 

Augmented reality can be defined as a indirect or an direct view of real world, physical environment, whose components are augmented by computer generated sensory inputs (Chen et al. 2019). In other words, A is a technology that amalgamates real word with virtual information such as images, text, 3-D models, videos, music, etc. Augmented reality uses sophisticated technologies such as multimedia devices, 3D modelling, intelligent interaction, real time tracking and registration, sensing and more to create real world environment after simulation (Chen et al. 2019). 

There are six different types of augmented realities that fall under two overarching categories. The two categories are augmented reality and view based augmented reality. Characteristics or stimuli that initiate augmentation is called triggers. They can be object marks, GPS locations papers, and so on. Variations of augmented reality are View based. Augmented reality technology has vast scope of application. This technology has been used in many areas such as Tourism, Archaeology, art, Manufacturing and restoration, commerce, laser and entertainment, medical treatment, etc. augmented reality has enormous scope of application in the fashion industry (Edwards-Stewart et al., 2016).

Augmented reality is a groundbreaking technology which can reshape our interaction with Our surroundings. It Blends real simulation with virtual information to enhance our perception and understanding of reality. One of the most significant capability of augmented reality is to fill the gap between Imagination and real world seamlessly. it can be used in several areas of our real life. When I think about augmented reality, I am mesmerised by its capability to enhance our reality and the boundaries of human interaction with technology. It has the Ability to better use the information, foster creativity and imagination. Though the technology has huge potential, it also raises complex considerations and challenges. Ethical applications of the technology and private privacy concerns Create the need for standardised guidelines as augmented reality becomes prevalent in our daily lives gradually. The Journey of augmented reality is going to be an exciting one supporting innovation And possibilities That can shape our life.

Augmented reality, technology have large scope of application in fashion industry. It can be used to provide customers with virtual. Try on experiences to see how clothes, jewelers and make up, would look on them without physical, try on (Edwards-Stewart et al., 2016). For businesses, augmented technology can reduce the cost of shipping and returns by allowing them to showcase their products virtually in a cost effective manner. Businesses can use augmented reality to increase their brand, experience, exciting worlds and backdrops for clients to experience their product and generate easy solution to customers sizing issues (Edwards-Stewart et al., 2016). This is expected to enhance customer satisfaction and increase the sales of brands by giving clients more engaging experience. This will make online buying more effective and pleasing customers as well as for businesses in the fashion industry.